Coca-Cola Cans Going From Red to White – What do Packaging Changes Mean for You?

Coca-Cola announced that on November 1, 2011 (for the first time ever) the trademark red cans with the signature silver scrawl of “Coca-Cola” will be changing to a white background with red lettering. As part of their initiative to help save the endangered polar bears of the arctic, the new cans will also show a mother bear and her cub traveling the cold plains. The average consumer will enjoy the festive look that will last until February 2012, but any food manufacturer would see behind the curtain and understand the enormity of process this type of packaging changeover would require.

What do packaging changes mean for you?  An updated label, a new design or a fancier style package all make for good marketing – but to be honest, can make for some bad days on the manufacturing floor.  Quality control would be a monumental process not to mention the labor required to switch out machinery, reorganize the line structure and a myriad of other potential changes. 

One of the ways IPM has become so successful in helping major food manufacturers is their dedication to the most cost effective solutions for the manufacturing lines in their processing facilities. Custom line and plant layouts, robotic case packers and palletizers, vision inspection systems and turnkey installations answer the client’s needs effectively and efficiently.

Pick and place – or Drop packaging …that is the question?

You work hard to perfect your products…the right balance of flavors, graphics to draw in customers, packaging that is practical but unique….every decision is made with purpose and accuracy.  But then you drop your product into a case and hope it lands in the right spot?  Don’t stop short of the finish line…this mindset is what has made your company great and it should be carried out in every decision until your products finally make it to the end consumer.  Pick and Place technology allows you to continue this purposeful approach to manufacturing by positively locating your products with each cycle and mechanically placing them in the same place time and time again.  You don’t have to rely on chance and gravity and you can control the packing of your product with the same accuracy that you control the rest of your processes.  It’s not much of a question…

Visit our website at www.callipm.com to learn more about “Pick and Place” packing and it’s many advantages.